37 Victor K. McElheny. Insisting on the Impossible: The Fife of Edwin Eand. New York: Basic Books, 1999.

38 Adam Cohen. The Perfect Store: Inside eBay. New York: Little, Brown, 2008.

39 Jane Bianchi. The Power of Zigging: Why Everyone Needs to Channel Their Inner Entrepreneur // Learn Vest, October 22, 2014, http://www.learnvest. com/2014/10/ crazy-is-a-compliment-the-power-of-zigging-when-everyone-else-zags/; Marco della Cava. Linda Rottenbergs Tips for “Crazy” Entrepreneurs // USA Today, October 15, 2014, www.usatoday.com/story/tech/2014/10/02/linda-rottenherg-crazy-is-a-compliment-hook /16^ i}yy\ Myths About Entrepreneur-ship // Harvard Business Review, IdeaCast, October 2010, https:// hhr.0rg/2014/10/myths-ah0ut-entrepreneurship; Linda Rotten-berg. Crazy Is a Compliment: The Power ofZigging When Everyone Else Zags. New York: Portfolio, 2014.

4 °Clare O’Connor. Top Five Startup Tips from Spanx Billionaire Sara Blakely // Forbes, April 2, 2012, www.forhes.com/sites/clareo-connor/ 2012/ 04/ 02/top-five-startup-tips-from-spanx-hillionaire-sara-hlakely/.

41 Henry Ford Leaves Edison to Start Automobile Company, History.com, www.history. com / this-day-in-history /henry – ford-leaves-edison-to-start-autom ohile-company.