9. Gary Levin, “No Summer Vacation on TV: Networks Aggressively Chase Audiences with Reality, Original Series,“ USA Today, June 3, 2004, p. ID.

10. Carla Hay,“ Idol Ups Stakes for TV Talent,“ Billboard, April 26, 2003.

11. Karla Peterson, “False Idols: How to Face Downa Media Monster So We No Longer Worship Moments Like This,“ San Diego Union-Tribune, December 16, 2002.

12. Vance Packard, The Hidden Persuaders (New York: Bantam, 1957).

13. Apple box Productions, Inc., маркетинговая открытка, circa 2000.

14. Личная переписка с автором, декабрь 31,2004.

15. Anthony Bianco, “The Vanishing Mass Market,“ Businessweek, July 12, 2004, p. 62.

16. Ibid., p. 64.

17. Ibid., p. 62.

18. Susan Whiting, замечания на форуме MIT Communications Forum, April 1,2003. Аудиозапись данной сессии опубликована по адресу: http:// web. mit.edu/comm-forum/forums/nielsen. html#audiocast.

19. Stacey Koerner, замечания на Mediain Transition 3 Conference: Television, MIT, Cambridge, Mass., on May 3,2003. Аудиозапись данной сессии опубликована по адресу: http://cms.mit.edu/mit3/.

20. Scott Donaton, Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (New York: McGraw-Hill, 2004), pp. 10–11.

21. Michael Schneider, “Fox Revs Ford for Blurb Free 24,“ Variety, July 21, 2002.

22. Donaton, Madison and Vine, p. 18.

23. Stacey Lynn Koerner, David Ernst, Henryjenkins, and Alex Chisholm, “Pathways to Measuring Consumer Behavior in An Age of Media Convergence,“ доклад сделан на Advertising Research Foundation/ESOMAR Conference, Cannes, France, June 2002.

24. Steven J. Heyer, важные замечания, сделанные после Advertising Age's Hollywood + Vine Conference, Beverly Hills Hotel, Beverly Hills, California, February 5,2003. Текстовую версию ремарок см.: http://www.egta.com/ pages/Newsletter%20-%20Heyer.pdf. Все последующее относится к замечаниям Хайера на счет этих ремарок.

25. Kevin Roberts, Lovemarks: The Future Beyond Brands (New York: Power House Books, 2004), p. 43.

26. Joe D'Angelo, “Ruben Debuts at #1 but Can't Match Clay's First-Week Sales,“ VH1, December 17, 2003, http://www.vhl.com/artists/news/ 1482928/12172003/aiken_clay.html.

27. Theresa Howard, “Real Winner of'American Idol': Coke,“ USA Today, September 8,2002; Wayne Friedman, “Negotiating the American Idol Product Placement Deal,“ Advertising Age, September 29, 2003, доступно на: http:// www.adage.com/news. cms?newsld=38800.

28. Sara Wilson, интервью c Carol Kruse, IMedia Connection, October 2, 2003, http://www.imediaconnection.com/content/1309.asp.