Светлый фон
.Judgment in Managerial Decision Making.

25 Alexander J. Rothman, Roger D. Bartels, John Wlas-chin, and Peter Salovey. The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice // Journal of Communication 56 (2006): 202–220.

The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice

26 Lisa Bodell. Kill the Company: End the Status Quo, Start an Innovation Revolution. New York: Bibliomotion, 2012.

Kill the Company: End the Status Quo, Start an Innovation Revolution.

27 Nancy Duarte. The Secret Structure of Great Talks // TEDxEast, November 2011, www.ted.com/talks/nancy_duarte_the_secret_struc-ture_of_great_talks.

The Secret Structure of Great Talks www.ted.com/talks/nancy_duarte_the_secret_struc-ture_of_great_talks

28 Martin Luther King, Jr.’s, “I have a dream” speech, August 28, 1963; Clarence B. Jones. Behind the Dream: The Making of the Speech That Transformed a Nation. New York: Palgrave Macmillan, 2011; Drew Hansen. The Dream: Martin Luther King, Jr, and the Speech That Inspired a Nation. New York: Harper Perennial, 2005.

Behind the Dream: The Making of the Speech That Transformed a Nation. The Dream: Martin Luther King, Jr, and the Speech That Inspired a Nation.

29 Patricia Wasielewski. The Emotional Basis of Charisma 11 Symbolic Interaction 8 (1985): 207–222.

The Emotional Basis of Charisma 11 

30 Minjung Koo and Ayelet Fishbach. Dynamics of Self-Regulation: How (Un) accomplished Goal Actions Affect Motivation 11 Journal of Personality and Social Psychology 94 (2008): 183–195.

Dynamics of Self-Regulation: How (Un) accomplished Goal Actions Affect Motivation 11

31 Tom Peters, December 30, 2013, www.facehook.com/permalink. php?story_fbid=ioipz626i9f7Z396&id=10666812395.

www.facehook.com/permalink. php?story_fbid=ioipz626i9f7Z396&id=10666812395.

32 Debra E. Meyerson and Maureen A. Scully. Tempered Radicalism and the Politics of Ambivalence and Change // Organization Science 6 (1995): 585–600.

Tempered Radicalism and the Politics of Ambivalence and Change

33 Arlie Hochschild. The Managed Heart: Commercialization of Human Feeling. California: University of California Press, 1983.